Overview
Quality Environment is an established provider of ISO management, consultancy, implementation, and training services, with a reputation for delivering high-quality solutions to help businesses meet rigorous standards. Seeking a fresh, modern look to better resonate with their evolving audience, they engaged us for a comprehensive brand style refresh.
The Challenge
Quality Environment’s brand identity had become outdated, lacking the professional edge needed to represent their industry expertise and leadership. The challenge was to refine their existing brand style while preserving elements that clients still recognized, creating a cohesive and updated visual identity.
The Objective
The goal was to give Quality Environment a refreshed, modernized look that would elevate their brand and clearly communicate their focus on quality and reliability. This included updates to the logo, color palette, typography, and graphics, with the aim of aligning the brand’s visuals with its mission to simplify and support ISO compliance.
Research
Our research began with a deep dive into competitor brands and ISO-related industries to identify key visual and messaging trends. Through discussions with the Quality Environment team and reviews of client feedback, we gained insights into which brand elements were essential to retain and how the refresh could align with customer expectations for professional quality.
Services Provided
We delivered a comprehensive brand redesign, including logo, color palette, typography, and website design. Our work extended to digital assets and brand guidelines, ensuring consistency across all platforms and allowing Quality Environment to maintain their new brand identity long-term.
Results & Conclusions
The brand refresh has given Quality Environment a renewed, professional look that resonates with clients and strengthens their position in the ISO services industry. The updated brand style has been well-received internally and externally, with improved client engagement and positive feedback.
